The market for mobile Internet applications and services has fundamentally changed. Flat rate data tariffs, network advancements and devices like the iPhone have redefined consumer expectations and forced the industry to reevaluate the whole user experience.
Central to this experience is the delivery of these mobile Internet services. It has been shown that a compelling experience will ignite consumer demand for data services, but the industry is now challenged with extending this experience beyond the smartest of smart phones to the billions of devices in the market today.
At SurfKitchen, we address this challenge head on by helping mobile operators and their partners overcome the discoverability, usability and fulfillment challenges typically associated with the delivery of mobile Internet applications and services on mass market devices.
We believe that finding, personalising and using mobile Internet services on any device should be as easy as making a call. To realise this vision we have developed the SurfKit Mobile Internet Platform which includes:
- SurfKit Storefront – an intuitive on-device storefront for purchase of applications, widgets & other mobile services
- SurfKit Launcher – an operator branded launch-pad for mobile services
- SurfKit Service Creation Environment – a cross platform runtime engine for rapid development & deployment of new services using XML and JavaScript which integrates into web 2.0 services
- SurfKit Home – ‘zero click’ access to favourite or priority services on the Home screen