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26Feb2020

DSG becomes strategic partner to Netcore in South Africa

Posted By: DSG Marketing

DSG is excited to announce their strategic partnership with Netcore in South Africa – DSG will be delivering Netcore’s marketing automation solutions to existing and new clients, and also using the platform for their own business.

20Feb2020

Global Strategy see’s InMobi going direct.

Posted By: DSG Marketing

20 January 2019; Today, following a long-standing and very successful partnership, DSG and InMobi have announced that their current partnership will come to an end – following a global change in strategic direction by InMobi.

03Oct2019

DSG nominated as a finalist in prestigious Engage Awards 2019 – Best Outsourced Partnership Category

Posted By: DSG Team

03 October 2019; DSG has been selected as a finalist in the Best Outsourced Partnership category for the upcoming Engage Awards 2019, awards that celebrate International Customer and Employee Engagement Excellence. This recognition comes off the back of DSG’s successful partnership with Nando’s and the Maharishi Institute, that delivers an integrated customer experience whilst remaining focused on driving sustainability of the Maharishi Institute, South Africa’s first virtually free university.

22Oct2018

Advertising Technology Landscape Decoded

Posted By: DSG Insights

If you’re new to mobile advertising or the advertising technology landscape in general, it can be hard to know where to begin and what all the acronyms and terminology means. DSG’s mobile ad tech partners at InMobi have prepared a quick guide to common digital advertising terms.

05Oct2018

How to Solve Common Problems with Programmatic Advertising

Posted By: DSG Insights

In a recent survey of media agencies conducted earlier this year, transparency in programmatic advertising was by far the top challenge cited by programmatic advertisers. Find out how InMobi is tackling issues

28Sep2018

How to Find New Customers: Top Ways to Use Location Based Mobile Ads

Posted By: DSG Insights

When done right, location based mobile ads can yield huge dividends for marketers, far greater than anything from word of mouth, content marketing or social media marketing.

16Sep2018

Solving the Top 4 Mobile Payment Pain Points

Posted By: DSG Insights

Payments can be a major friction point in a consumer’s path to purchase. LISNR®, the data-over-audio specialists, offer a new way for merchants to make the mobile payment process easy and seamless.

13Sep2018

InMobi Launches Global In-App Programmatic Exchange in EMEA to Provide Premium Mobile Ad Experiences

Posted By: DSG Insights

In-app advertising is a key way to reach African consumers. Through DSG’s mobile ad tech partner InMobi, advertisers and agencies can buy both private marketplace and open exchange inventory via a single platform.

12Sep2018

11 Data Driven Tactics To Drive Multi-Channel Engagement

Posted By: DSG Insights

Our partners at Swrve specialize in the entire process of building and delivering effective, meaningful campaigns. Data and deep consumer behaviour insight is at the core of their approach. Here’s how you can win more moments of customer engagement with relevance at scale with DSG and Swrve.

03Sep2018

DSG announced as New Generation Awards 2018 Finalist

Posted By: DSG Insights

Helping South African companies with digital transformation strategies and development, DSG has been short-listed in this year’s New Generation Awards

12Jul2018

What is the Future of Mobile Video Advertising? 5 Bold Predictions

Posted By: DSG Insights

During the first half of 2017, our mobile advertising partner, InMobi, showed that 76 percent of all video ad spend went to full-screen spots. Find out what that means for your brand.

11Jul2018

Why Nurturing Your Existing App Users Is More Important Than Acquisition

Posted By: DSG

With 21% of new users using an app once, marketers need to focus less on acquiring new users and more on engaging and retaining existing ones, say our partners at Swrve. Take a deeper look at how your brand can nurture existing customers to help grow your business.

13Jun2018

InMobi Officially Certified Against Fraud

Posted By: DSG

DSG’s official in-app advertising exchange partner, InMobi is now Officially Certified Against Fraud by the Trustworthy Accountability Group (TAG)

04Sep2017

DSG Takes Home Three Top Honours in the BPESA BPO CCMG 2017 Awards

Posted By: DSG

Digital Solutions Group (DSG), received three prestigious accolades at the 2017 BPESA BPO CCMG awards ceremony, hosted at Monte Casino on the 26th of August, namely; 1st Place in Best Technology Innovation, 1st Place for Best Use of Social Media in a Contact Center Environment and 2nd Place in Best Outsourced Contact Center (of medium size: 51-249 seats).

01Jun2017

Fast Company - Most Creative People in Business 2017

Posted By: Fast Company

Yaron Assabi has a passion for all things digital and mobile. In 1988, the economics graduate founded what is known today as the Digital Solutions Group: a company that delivers a differentiated customer experience across multiple touchpoints - a true omni-channel offering.

06Feb2017

Digital Solutions Group partners with Starbucks SA

Posted By: Media update

Global coffeehouse chain, Starbucks, has partnered with Digital Solutions Group (DSG), a market leader in on-demand customer experience strategy and management, to develop and implement their Single Customer View (SCV) strategy that will drive the My Starbucks Rewards programme in South Africa.

23Jan2017

Digitalisation into the future

Posted By: ITWeb

Digitalisation is set to change how businesses operate for the better. These changes span industries. Within the healthcare space, digitalisation will connect rural patients who have been diagnosed with chronic diseases to doctors, without them ever having to leave their homes. In education, digitalisation will see children in the most remote classrooms being taught by the best teachers in the country and experiencing lessons in real-time, via HD video links. Security and crime-prevention initiatives will be boosted through a range of facial recognition, big data analytics and mobile technologies. Likewise, we'll be better equipped to save energy as street lights are fitted with intelligent sensors, so they can be dimmed or brightened based on need.

18Oct2016

DSG Claims Best Domestic Outsourced Contact Centre Award

Posted By: DSG

Digital Solutions Group (DSG) – a market leader in on-demand customer experience management – received the accolade for Best Domestic Outsourced Contact Centre at the BPeSA 2016 national awards ceremony hosted in Cape Town over the weekend. These awards connect the industry’s leading achievers and creates a platform to recognise outstanding contributions, achievements and best practices within the local contact centre sector.

06Oct2016

DSG, Maharishi Institute Collaborate on Expansion

Posted By: DSG

Digital Solutions Group (DSG), a leader in customer experience management, has formed a joint venture including a Black-Economic Empowerment deal with the Maharishi Institute. The partnership is set to ensure that DSG not only significantly expands its contact centre capacity, but does so, while actively supporting learn-and-earn opportunities, for unemployed youth.

16Sep2016

The Modern MVNO

Posted By: DSG

Our Founder and CEO Yaron Assabi was recently interviewed by IT Web about his thoughts on the modern MVNO.

01Sep2016

DSG Shortlisted in Best use of Social Media and Best Contact Centre

Posted By: DSG

Following DSG’s phenomenal success in last week Saturday, 27 August 2016 CCMG Awards (to read more click here), On-Demand Customer Experience Leader DSG, has again been shortlisted in two BpeSA National Industry Awards.

29Aug2016

DSG & Nandos win Best Outsourced Partnership in the 2016 CCMG Awards

Posted By: DSG

Johannesburg, 29 August 2016 – Digital Solutions Group (DSG) – a market leader in on-demand customer experience management – secured the win in the hotly contested Best Outsourced Partnership Category at the 2016 Annual CCMG Awards. The company was also a finalist in the Best Contact Centre category at the awards.

27Aug2016

DSG Selected as Finalists in Two Categories for the 2016 CCMG Awards

Posted By: DSG

On-Demand Customer Experience Leader DSG, has been selected as finalists in this year’s Contact Centre Management Group awards in both Best Contact Centre and Best Outsourced Partnership categories. The annual awards likened to the Oscars of the Contact Centre Industry, affords Organisations such as DSG to be recognised as Service Leaders. The awards focus on rewarding professionals and organisations that exceed industry standards and best practice.

11Aug2016

Top 5 Brands based on Consumer Satisfaction

Posted By: DSG

Which brands have performed best, improved, declined or remained stable when it comes to overall quality, customer expectations and perceived value? The top five brands for 2015 CSAT primarily feature restaurant brands: 1. Wimpy (83,6) 2. Nando’s (83,0) 3. Chicken Licken (83,0) 4. KFC (82,9) 5. Apple (82,7)

10Aug2016

The Six Key Components of Mobile SEO in 2016

Posted By: DSG

Are you doing mobile SEO the right way? Columnist Bryson Meunier outlines the key elements that will help drive more organic mobile search traffic to your content.

17Apr2016

About DSG: An Interview with Ashraf Gadra of SA FM

Posted By: DSG

SA FM interview with Yaron Assabi

15Apr2016

Smartphone Adoption a Powerful Marketing Opportunity

Posted By: Sibahle Malinga

Mobile is now the most powerful channel for customer engagement in SA according to the Mobile Report 2016.

14Apr2016

Business Apps Streamline Processes, Boost Profitability

Posted By: Sibahle Malinga

Using an app in your business to improve profitability

14Apr2016

Generation Z, Yaron Assabi, sales resistance, contextual, relevant , engagement, Media Update, IAB Digital Summit, technology, mobile, smartphone

Posted By: Adam Wakefield

Yaron unpacks what Generation Z holds in store for advertisers and marketers.

31Mar2016

Josephine Buys talks IAB SA, Digital Summit and Bookmark Awards

Posted By: Adam Wakefield

An interview with IAB SA’s CEO, Josephine Buys

22Mar2016

unBranded – A Brand Awakening

Posted By: DSG

Podcast with Yaron Assabi about ICT, digital footprints, youth and online safety

22Mar2016

Using Big Data And Social Media To Optimise Customer Relationships

Posted By: DSG

Big data and social media to improve customer relationships

29Feb2016

Harness the Power of Digital Customer Experience

Posted By: DSG

Digital customer experience continues to liberate customers and progress their eagerness to engage about brands bridging the gap between organisational perception and market reality.

15Feb2016

Is Africa the final frontier for panicked digital advertisers?

Posted By: DSG

Africa not susceptible to ad-blocking

15Feb2016

Digital advertising opportunities in Africa

Posted By: DSG

Many digital media publishers generate revenue through online advertisements. Lately, this revenue stream has been threatened globally as consumers started using ad-blocking software.

08Feb2016

The Future of Customer Experience

Posted By: DSG

Future CX predictions of what we might come to expect from customer experience landscapes in time to come.

04Feb2016

ORM Simplified

Posted By: DSG

Corporate Social Media and online reputational management is not a tool or technology it’s a real time approach to digital conversations and influencing the sentiment by engaging with relevance.

02Feb2016

Viral Marketing Tactics Do's and Don'ts

Posted By: DSG

See how digital content becomes viral by means of a positive or negative social response and do’s and don’ts to achieve favourable results.

29Jan2016

Digitally Connected Audiences

Posted By: DSG

Identify digitally connected individuals through digital audience profiles.

27Jan2016

What Social Media Might Look Like in the Future

Posted By: DSG

Predictions of what will the future of Social Media will be like and how it will impact consumers and organisations in time to come.

25Jan2016

Predictions for the Future of SEO

Posted By: DSG

Predicting SEO trends and future tendencies of Search Engine Optimisation

21Jan2016

What is SEO - Search Engine Optimisation

Posted By: DSG

Search Engine Optimisation SEO is the intentional optimisation of website content in order for Search Engines to accurately index and categorise site content.

19Jan2016

Get in the Mind of Your Customer

Posted By: DSG

Get in the mind of your customers by connecting with them on an emotional level through meaningful value adding content.

18Jan2016

The 360-degree customer. Engaging with customers on their terms – the omni-channel approach

Posted By: Brainstorm

Engaging with customers on their terms – the omni-channel approach

15Jan2016

Customer Centric Leadership

Posted By: DSG

Instilling a culture of customer centricity throughout an organisation begins with a customer centric commitment made by the organisations leadership.

13Jan2016

Improve CX through Company Cohesion

Posted By: DSG

Improve CX through Company Cohesion to harness CX influence by tapping into diverse knowledge and expertise that each employee offers.

11Jan2016

5 Tips to Motivate Employees in the New Year

Posted By: DSG

Tips to motivate employees to start the New Year with renewed energy, clear goals and employee enthusiasm.

07Jan2016

Start the New Year with a Business Bang!

Posted By: DSG

Find 5 sure ways to kick start your Business in the New Year and take advantage of recharged business focus, start the New Year with Business Bang.

05Jan2016

New Year Business CX Resolutions

Posted By: DSG

Begin the New Year with improved personal and professional experiences and performance with New Year Business CX Resolutions.

17Dec2015

5 Social Media Facts to Face

Posted By: DSG

Face 5 facts of Social Media to embrace the digital revolution and the truth about how interconnected relationships are built online.

15Dec2015

4 Fast Facts for Effective Web PR

Posted By: DSG

The social nature of the internet has created the need for organisations to enlist effective web PR to build brand awareness, accessibility and drive virtual traffic to online content.

10Dec2015

Social Media Critical Success Factors

Posted By: DSG

6 Social Media Critical Success Factors to support your organisations brand promise across social networks.

08Dec2015

7 Steps to Simplify Social Media Crisis Management

Posted By: DSG

See 7 steps to simplify social media crisis management, a critical business protocol that should be prepared before becoming engaged.

04Dec2015

Social Media – the Good, the Bad, the Ugly

Posted By: DSG

Corporates should be made aware of the good the bad and the ugly eventualities that making the shift to social media can bring.

30Nov2015

DSG named Best Outsourced Contact Centre (under 150 Seats - Independent)

Posted By: DSG

Named Best Contact Centre at the BPeSA National Awards, DSG is thrilled to be recognised as top performer in the Independent Outsourced Contact Centre category in South Africa.

24Nov2015

10 Rules of Social media Engagement

Posted By: DSG

When launching a social media presence, terms of social media engagement that speaks to your brand identity and tone should be defined and briefed throughout the organisation before engaging.

19Nov2015

3 Ways To Strengthen a Brand's Online Presence

Posted By: DSG

By implementing a combo of social & searchable strategies build brand association & your online presence with 3 systems.

17Nov2015

Social Media Tactics that Matter Most

Posted By: DSG

There are 4 social tactics that matter the most that corporates should consider as possible social media touchpoints when planning to build a social presence.

12Nov2015

Identifying Social Audience Profiles

Posted By: DSG

At the onset of preparing your social channel strategy, a fundamental starting point places emphasis on defining who your target audience profiles is.

10Nov2015

4 Tips To Preparing Credible Social Content

Posted By: DSG

The key to delivering credible social content knows what message to share with the relevant audience at the exact moment that adds the most value.

06Nov2015

4 Steps To a Social Media Strategy

Posted By: DSG

Although they may appear to be complex, the most effective social media strategies are designed around 4 simple themes, namely;

05Nov2015

Fundamentals Of Social Networking

Posted By: DSG

Social networks such as Facebook, Google+, LinkedIn etc, are primarily people oriented, providing an eco-system of peer to peer connections.

03Nov2015

Questions To Ask Before Engaging On Social Media

Posted By: DSG

Before embarking on a social media marketing strategy, there are definite questions that need to be asked.

29Oct2015

What Is a Net Promoter Score?

Posted By: DSG

With the purpose to further corroborate the consequence of delivering a customer centric customer experience… enter Net Promoter Score (NPS) an active measure of a customer’s allegiance to a brand, product or service.

22Oct2015

Micro Moments In CX

Posted By: Yaron Assabi

In a competitive market , customers have a lot more choice than ever before (with access to global markets) and they have varying preferences in terms of the channels they use based on the different activities in their journey to find the right product or service.

20Oct2015

Touchpoint Analysis

Posted By: DSG

A Touchpoint can be referred to as channel’s assets that are used to connect with and deliver communications through in order to engage a customer with a brand.

15Oct2015

Understanding Customer Lifetime Value

Posted By: Yaron Assabi

Customer worth or the customer lifetime value (CLV) is referred to as the economic value that a customer imparts on a bottom line throughout the duration of a customer experience lifecycle.

13Oct2015

Customer Retention Bad Practice

Posted By: DSG

In a bid keep an established customer base that has already been invested in, engaged and interested in a brand, customer retention strategies should be cultivated with as much vigour as new business sales strategies.

08Oct2015

Why Customer Retention Strategies Are Important

Posted By: DSG

Converting a prospecting customer and making a sale is one of many steps in the customer experience journey.

07Oct2015

Customer Experience Process Flow Mapping

Posted By: Brandon Mezsaros - CIO

Regardless at what point in the Customer Experience lifecycle, process flow mapping is a critical strategy that should not be discounted nor overlooked.

06Oct2015

The Importance Of Case Studies

Posted By: DSG

Customer centricity, peer to peer marketing, WOM referrals and the globalisation of CX transfer has instructed a paradigm shift to traditional marketing and communications strategies that influence the way we market, sell and differentiate.

30Sep2015

Customer Journey Mapping

Posted By: DSG

One of the key elements to a successful CX (Customer Experience) is to apply focus to clarifying the channels through which your customers will connect to your brand.

29Sep2015

Social Media Psyche

Posted By: DSG

Corporate Social Media is neither a tool nor technology it is a real time approach to communications and engagement by means of a variety of content, with the goal of connecting to a target audience and expanding the reach of the message as far as Social Profiles extend.

25Sep2015

The Evolution Of Customer Experience

Posted By: Brandon Mezsaros - CIO

The digital revolution has brought about a fundamental change to the way in which contemporary business models are built.

23Sep2015

What Is Big Data?

Posted By: DSG

While its label may create the perception of “Super-Size” big data is not all that big and nor is it as overwhelming as some may allude to.

22Sep2015

Removing CX Obstacles And Pain-points

Posted By: DSG

Removing CX obstacles or frictionless customer experience is the supreme goal of every Customer Experience alchemist regardless of the business type.

17Sep2015

On-Demand CX In Practice

Posted By: Yaron Assabi

As its name may suggest, on-demand customer experience produces a unique, tailor made customer experience solution that ensures an organization has the right person, with the right skills, in the right place, at the right time - regardless of the method of contact or channel.

15Sep2015

Understanding The Voice Of The Customer

Posted By: DSG

“Did you hear…” could possibly be one of the most influential sentences shared by a customer about their customer experience.

09Sep2015

Online Vs. Offline Customer Experience

Posted By: DSG

The key to any great customer experience model lies in the ability to apply a supple approach to a continuously changing marketplace, channel landscaping and customer expectations of a brand experience.

08Sep2015

Talking about the Telephone

Posted By: DSG

Swiftly approaching 150 years old, the telephone has been responsible for the world’s most meaningful progression in communication. Since the first bi-directional electronic transmission of the spoken word was shared, the telephone has played a pivotal role in the communication revolution. Initially regarded as “an improvement in telegraphy” today the telephone is responsible for so much more and continues to connect, educate, service and sell.

03Sep2015

The Landscape Of Customer Experience

Posted By: Yaron Assabi

Customer Experience has, in the last 10 years, had a mjor overhaul. Brands have started putting resources and big budgets behind managing the customer experience, from the first interaction to the very last.

28Aug2015

If the Channel is…then the Touchpoint could be…

Posted By: DSG

After clarifying the channels you wish to provoke customer engagement via, you can now define the touchpoints through which niche markets can connect to your brand, learn more about your products and feedback their experience on.

26Aug2015

Customer Experience Channel Strategy

Posted By: DSG

One of the key elements to a successful CX (Customer Experience) is to apply focus to clarifying the channels through which your customers will connect to your brand. While there is some confusion around the difference between a channel and a touchpoint, essentially the channel will define the various touchpoints on which clients are encouraged to engage via.

24Aug2015

Identifying Buyer Personas

Posted By: DSG

The process of customer profiling and the associated insights gained from reviewing the 4 elements that involve a customer profile (Demographic, Geographic, Psychographic and Motivational Factors), help to define a group or market of customers that engage with your brand during the various stages of the Customer Experience Lifecycle.

21Aug2015

Customer Profiling Process

Posted By: DSG

Understanding who your customer is, what inspires their purchase decisions and key factors that prompt how they interact with your brand, products and services is a fundamental aspect to defining a dependable product strategy that maximises its impact on niche marketplaces.

20Aug2015

What is Customer Profiling?

Posted By: DSG

Customer profiling and the creation of personas is becoming more and more important, whether it is from an On-Demand Customer Experience perpective or from a Digital CX point-of-view, it impacts the way in which companies and brands communicate with their customer.

20Aug2015

DSG Clients Honoured at Smarties South Africa Awards Ceremony

Posted By: DSG

Digital Solutions Group (DSG), a market leader in Customer Experience Solutions, is proud to announce that two of their clients were awarded at the MMA Standard Bank SMARTIES Awards hosted in Durban recently.

18Aug2015

7 Steps to Effective Customer Experience (CX)

Posted By: DSG

By following 7 simple steps to effective Customer Experience (CX), pave the way to a successful customer journey and map a CX strategy that enables your brand to engage, acquire and retain converted clientele. When applying focus to key areas of the customer lifecycle, brands are able to create a foundation on which a long term customer relationship can be built and advanced on.

12Aug2015

Preparing a Credible Case Study

Posted By: DSG

Many organisations have looked past the unassuming influence that a case study can offer post-delivery of a successful service or product implementation. In reality a case study can possibly be one of the most impactful means of publicising a business and showcasing how effectively a product or service can solve a consumer problem.

11Aug2015

A Digital Customer Experience (DCX) Overview

Posted By: DSG

Digital Customer Experience (DCX) is how your customer encounters your brand, interacts with your products and experiences your services. It is the cumulative experience that your client is exposed to throughout the duration of the customer journey, from interest, attraction and discovery, through advocacy, conversion and maturity.

07Aug2015

Stages in a Typical CX Lifecycle

Posted By: DSG

n order to truly understand Customer Experience (CX) and clearly define a customer journey, brands need to reflect on the stages that their clients travel during a purchase process. All brands should design a CX journey from a user’s perspective.

31Jul2015

Tailor-made CX Strategies modelled on On-demand Customer Experience (OCX)

Posted By: Brandon Meszaros - CIO

Through our 17 years of experience in the Customer Experience space we are able to harness the influence that progressive CX has on how customers experience brands, interact with products and relate to services. But what happens when we drive an established CX model to a deeper level of customisation?

28Jul2015

Digital Solutions Group (DSG) wins key Regional BPeSA Award

Posted By: DSG

Best Independent Outsourced Contact Centre (under 150 seats)
28 July 2015 – Johannesburg; Digital Solutions Group, this weekend, was awarded the Best Independent Contact Centre award in the regional BPeSA awards ceremony. This award recognises outstanding contribution, achievement and best practice within the contact centre sector locally, within a specific region – in this case, Johannesburg.

22Jul2015

DSG Shortlisted in the 2015 BPeSA Awards

Posted By: DSG

Shortlisted in the “Best Outsourced Contact Centre” category in the 2015 annual contact centre and BPO (BPeSA) awards, DSG continues to enable businesses to optimise how they service their customer portfolios and improve on customer service operations across a continually connected digital world.

30Jun2015

Yaron Assabi Appointed as Chairman of the Board for the MMA

Posted By: DSG

DSG’s Founder and digital innovator, Yaron Assabi, was recently appointed as Chairman of the MMA (Mobile Marketing Association), South Africa.

24Jun2015

Every interaction is a ‘Moment of Truth’: why your customer experience strategy is so important

Posted By: Memeburn

CX or Customer experience is the foundation for success in any business and customer-centric businesses who manage to evolve, despite a continually changing customer interaction environment, will achieve long term success.

14May2015

Meet our social media and tech expert

Posted By:

We like to apply our digital know-how to create positive social impact. Over the years some of the most fulfilling work we have been involved in has been for good, rather than profit.

23Apr2015

Build CX Strategy with the understanding that every interaction is a ‘Moment of Truth’

Posted By:

16Apr2015

TransUnion Auto Says New Stock Loader Will Make Dealers'

Posted By: Autoforum

TransUnion Auto Information Solutions and Digital Solutions Group have announced a new feature to the highly successful TransUnion 1Check app. The new feature - Stock Loader – is aimed at providing an easy and convenient way for dealers to upload their stock, through simply scanning a vehicle’s licence disk with a smartphone.

15Apr2015

New transunion app to help dealers

Posted By: In4Ride

Johannesburg; TransUnion Auto Information Solutions and Digital Solutions Group added a new feature to the highly successful TransUnion 1Check app – Stock Loader – to provide an easy and convenient way in which dealers can upload their stock through scanning a vehicle’s licence disk with a smartphone.

14Apr2015

TransUnion develops innovative technology to simplify dealer stock processing

Posted By: ABR Move

The TransUnion 1Check app delivers a unique value proposition for dealers through its Stock Loader feature.

17Mar2015

Load-shedding vs Brand-shedding

Posted By: Bizcommunity - Mobile Marketing Press office

While load-shedding schedules are sent out and made available online, the sudden jump between the different load-shedding stages is making it difficult for consumers, and advertisers especially, to plan ahead.

16Mar2015

Effective targeting through programmatic ad buying

Posted By: Bizcommunity

The surge in user-generated content through social media, podcasts, videos and blogs means that advertisers actually have "too much information" at their fingertips, which can become useless.

20Feb2015

How brands should meet the challenge to find the right target audience

Posted By: SME SA

I have been following the debate on programmatic media buying for a while now and felt that it was necessary to provide an African perspective to this controversial topic.

17Feb2015

From internet to the outernet as IoT sets to shape the future

Posted By: Bizcommunity

Globally, retail is experiencing a shift, due to the ever-changing expectations of more digitally empowered consumers.

17Feb2015

Retailers and the Internet of Everything

Posted By: IT Online

This year at the Consumer Electronic Show, the Internet of Things (IoT) or the Internet of Everything, depending on who you spoke to, was everywhere, from ceiling fans and dishwashers, to watches and sprinkler systems – everything was smarter and connected.

10Jan2015

Consumer habits, not technology, hobble mobile money growth in Africa

Posted By: Johann Barnard

The numbers don’t lie: mobile payment volumes across Africa are growing. So what does the future hold for this emerging system?

31Dec2014

How social media has changed customer care

Posted By: DSG

Adopt or die – companies should use a range of communication channels to meet the fast-evolving expectations of consumers, writes Yaron Assabi Customer relationship management (CRM) is a concept that became very popular during the 1990s. It was created to help improve an organisation’s relationship with their customers, through the introduction of reliable processes, such as contact centres, which made interacting easy – at least in theory.

22Dec2014

Let’s work together: Mobile operators and digital startups in Africa

Posted By: Nicolas Friederici

We all know that early monetization and revenue generation are crucial for digital startups in Africa. Entrepreneurs in pretty much any African city find it impossible to obtain significant scaling capital before they show revenue, as angel investors (if they exist at all) are wary of putting money into tech companies that can only show traction as users, but not as cash flow.

22Dec2014

The Race to the bottom of the Pyramid

Posted By: DSG

It's been little over a decade since University of Michigan professor, C.K. Prahalad propsed that servicing the bottom or base of the economic pyramid would be both profitable and philanthropic. Since then, searching for a pot of gold in the world's emerging markets has become an attractive option. But is there really a fortune to be made and can it be done in an ethical and empowering way.

12Dec2014

In Africa the strongest and richest do not always win the race

Posted By: Johann Barnard

Mobile payment systems in South Africa have suffered failures in the absence of regulatory clarity, so smaller countries are ahead in this field

11Nov2014

Adapting retail in a digital environment

Posted By: DSG

Technological advancements change the way people buy goods and even the way they think about money. A recent survey, conducted to examine the effect of the Internet of Things (IoT), revealed that 83% of respondents agree that billions of connected and wearable devices talking seamlessly to each other and to service providers, will likely "have widespread and beneficial effects" by 2025.

10Nov2014

Call centres evolve to digital self-service

Posted By: DSG

The contact centre industry is changing at a faster rate as the result of technologies like cloud computing, and also concerns over customer support costs. The rise of the always-on consumer, who expects constant uninterrupted access to brands through channels that suit them, has also changed the landscape.

Social Media Sqaure

Posted By: DSG

Understanding the fundamentals of social media and the cornerstones that build a steadfast social community, will produce consistent objectives that support business intent and strategic alignment to core communications.

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